Highlighting the growing adoption of e-commerce in smaller towns and cities, Tiwary shared that more than 80 per cent of Amazon India’s new customers, 60 per cent of orders, and more than half of sellers come from smaller towns.
New Delhi: Amazon India’s Country Manager Manish Tiwary who heads the India Consumer Business at the company believes that the e-commerce giant’s biggest responsibility for the upcoming festive season is towards its sellers.
Noting how the last two years have been difficult for the market, Tiwary said that most of Amazon’s sellers which include small businesses and store owners across categories usually end up selling more than 3 to 4 months of goods during the festival season.
He shared that the company is focused on ensuring that the required infrastructure is in place to offer seamless fulfillment, stock placement, and delivery services to its sellers and customers.
Interacting with media at the ETRetail E-commerce and Digital Natives Summit 2022 held in Bengaluru, Tiwary looked back on Amazon’s nine year long journey in India.
The e-tailer started with less than 100 sellers in the country and focused largely on selling books. Tiwary said that today Amazon India has over 1.1 million sellers, 43 million cubic feet of storage infrastructure spread across 15 states and supplies to every pin-code of the country. He further added that presently Amazon offers crores of products across categories on its marketplace.
Highlighting the growing adoption of e-commerce in smaller towns and cities, Tiwary shared that more than 80 per cent of Amazon India’s new customers, 60 per cent of orders, and more than half of sellers come from smaller towns. We can see the flywheel moving and in our own way we have tried making this journey easier for both our consumers and sellers, he added.
“Today when we look back we feel a little proud of where we’ve come in the last 9 years,” Tiwary said, adding that though it’s been an interesting journey, it’s still day one for us and we have a long way to go.
Further commenting on the evolution of online retail in the country, he said that e-commerce has given every small entrepreneur in every part of the country a much bigger marketplace and an opportunity to sell at national as well as global level.
As the government focuses on building a digital-first and a 5 trillion dollar economy, it is exciting to see what e-commerce can contribute to that, said Tiwary.
Source : https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/our-biggest-responsibility-this-festive-season-is-to-our-sellers-says-amazons-manish-tiwary/93992189